Superfire is the creative venture founded by Will Oseroff, a product builder and entrepreneur. Will started Blue Ridge Hemp in 2015, which grew from a grassroots cannabis brand into a well-known company in the wellness space.

Under the Superfire umbrella, Will created Mary, an innovative cannabis marketplace and consumption tracking app. Beyond these major ventures, Superfire develops side projects and experiments with tech, design, and community-driven ideas.

We build things that are useful, original, and a little unexpected. Every project is fueled by curiosity, craft, and a belief that cool ideas deserve to exist.